// April 27th, 2007 // No Comments » // Technology
Found this today and fell in love. Better Gmail does a host of things that help make GMail even better.
They’ve compiled the best Greasemonkey scripts for Gmail into one Firefox extension which adds a lot to your GMail experience.
I really like the other GMail skins and colored labeling, but I’m just now digging under the hood.
Check it out!
// April 17th, 2007 // No Comments » // Online Marketing
AdGooRoo is a company providing search marketing intelligence and reporting through their three product offerings: SEM Insight, Natural Rankings, and Trademark Marketing.
SEM Insight is a suite of reports giving you visibility into some key areas critical to search marketing. Notably, it gives you intelligence about the keywords your competitiors are targeting, industry-targeted ad copy that is converting well, comparing two advertisers campaigns in a side-by-side fashion, as well as a handful of other reports.
A sampling of the Natural Rankings features is monitoring that allows you to track search engine rankings for any company. Since this is something you can monitor over time, this empowers you to understand the organic marketing strategy of your competitors, helping you spot weaknesses in your own strategy, or identifying competitors you may not have been aware of. They also have an inbound link report that describes not only the incoming links to your site but to your competitors as well, helping you understand what sites are lending the most authority to improving search rankings.
Finally, their Trademark Monitoring service automates the monitoring and reporting on advertisers who are bidding on or using your trademarks in their ad copy.
Their pricing model starts at $99/month and goes up as you expand your keyword inventory and take advantage of the more advanced features they offer.
AdGooRoo is providing a cohesive set of reports and tools that help automate and manage your SEO and keyword bidding strategy and can scale as your online advertising budget grows.
// April 16th, 2007 // No Comments » // Online Marketing
WordTracker.com is a keyword research tool.
It let’s you research how often people are searching for keywords and how competitive those keywords are. It also helps you find alternative combinations of keywords phrases related to your business or products.
I’ve seen other tools that do some of this, but it’s a competitive price point for what you’re getting.
It’s not a total solution though, as Dan Thies mentions. Doing some targeted research using the advanced Google search features can build on the information a tool like WordTracker gives you to give you a more complete picture of the competitiveness of a given keyword phrase.
// April 13th, 2007 // No Comments » // Online Marketing
I’ve been asked many times by individuals and companies what they have to do to improve their site’s rankings in search engine results pages.
Recently I’ve been directing people to the Beginner’s Guide To Search Engine Optimization available from SEOMoz.org.
Despite not having been updated in over a year, it still represents a cohesive set of basic guidance for site designers and administrators on the key elements they should consider when architecting a new site or redesigning one with SEO in mind.
It’s an excellent resource for people seeking a basic understanding of SEO and the how to get their sites going in the right direction for better ranking.
// April 12th, 2007 // No Comments » // Security & Privacy
You know you’re a real security geek when you can’t flip through these because you’re wiping away tears of laughter.
My favorite… “Bruce Schneier once proved the infinitude of twin primes — by enumeration.”
For those of you who aren’t familiar with Bruce Schneier, read on.
Also, be sure to get the t-shirt.
