Archive for April, 2007

Search Engine Ranking Factors

// April 11th, 2007 // No Comments » // Online Marketing

SEOMoz.org has released their second Search Engine Ranking Factors report (with additional commentary on Rand’s blog).

This is the result of voting by 37 of the top SEO experts on the various factors that are estimated to comprise Google’s ranking algorithm.

From the article:

Top 10 Ranking Factors in 2007:

  1. Keyword Use in Title Tag (4.9)
  2. Global Link Popularity of Site (4.5)
  3. Anchor Text of Inbound Link (4.4)
  4. Link Popularity within the Site’s Internal Link Structure (4.1)
  5. Age of Site (4)
  6. Topical Relevance of Inbound Links to Site (3.9)
  7. Link Popularity of Site in Topical Community (3.9)
  8. Keyword Use in Body Text (3.9)
  9. Global Link Popularity of Linking Site (3.7)
  10. Topical Relationship of Linking Page (3.6)

Also interesting was that 56% of the panel felt the SINGLE most important factor to high Google ranking was the “Authority & Trust of a domain”.

Google Website Optimizer

// April 10th, 2007 // No Comments » // Online Marketing

GoogleGoogle has released a new Website Optimizer tool that lets site managers more easily conduct multivariate testing on their content.

What this means is that rather than trying to optimize a single site/page/content block, this tool will let you develop multiple offers or content elements for a given page and serve them up dynamically to a pre-configured segment of your visiting population, and then use analytics to tell you which version of your content performed best against your conversion goals.

Google has partnered with several companies (namely FutureNow, Optimost, EpikOne, ROI Revolution, and SiteTuners.com) to help site managers understand how to run tests and interpret the results.

This is a feature – previously available only on higher-end content management systems or other testing platforms – is now available to anyone with an AdWords account.

Hooray for Google!

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