26 Miles

Automating SEO, PPC, and Landing Page Optimization

// June 7th, 2007 // Online Marketing

Yield Software is a (fairly new) company whose software promises to simplify and automate “the process of search engine optimization (SEO), pay-per-click bidding (PPC) and landing page optimization.”

If it works, I can see this having real value in the market – especially for small businesses who have no in-house expertise and can’t (or won’t) hire a full-service web marketing firm to manage their online marketing and optimization. I’m curious about the technical details and will wait for the reviews to start coming in to see if it proves itself in the market.

Many will argue that you can’t automate SEO in any significant way. Time will tell but I’ll keep an open mind to the possibility that parts of it probably can be automated. Having worked with some of the major SEO firms, I can tell you that at least a few of the “experts” I’ve met could indeed be replaced by a very small shell script.