Archive for Online Marketing

Domains Bot – A Better Domain Search

// June 21st, 2007 // No Comments » // Online Marketing, Technology

Domains BotSEO Scoop had an article recently on what they tout as the best domain name finder ever called Domains Bot.

While I haven’t spent much time researching this space, on first glance I’d have to give them the benefit of the doubt.

After you go through the quick registration process, you can search for a concept and return a gigantic list of domains based on the concept and a broad list of synonyms, rendered in a format that makes it easy to quickly identify and buy the ones that most appeal to you. You can also choose to show or hide TLD’s as well as whether the domain is registered or for sale or expiring. If the domain is for sale, you can quickly make an offer.

Though I don’t see it, hopefully they’ll soon add the ability to save searches and create alerts as new domains expire.

Google’s AdWords Position Placement Reports

// June 19th, 2007 // No Comments » // Online Marketing

Google's AdWords Position Placement ReportsAaron Wall has an article discussing Google’s phased rollout of their Position Placement Reports.

These reports show what sites your AdSense ads are syndicated to and the performance of those ads. As he points out, this data provides several new opportunities to increase your AdSense ROAS.

As one of the commenters said, this could be a gold-mine for arbitragers.

Web Analytics Wiki

// June 14th, 2007 // No Comments » // Online Marketing

Web Analytics WikiWiki-mania has finally made it’s way to the heady world of web analytics.

WikiWebAnalytics.com “…provides an online resource for web analytics professionals and people wanting to know more about web analytics.”

Having just launched, it’s ripe for contribution, but there are a few entries already, such as for KPI’s, Bounce Rate, and Visit.

Hopefully this will help fill in some of the common gaps in community agreement on standard definitions of some web analytics concepts.

Automating SEO, PPC, and Landing Page Optimization

// June 7th, 2007 // No Comments » // Online Marketing

Automating SEO, PPC, and Landing Page OptimizationYield Software is a (fairly new) company whose software promises to simplify and automate “the process of search engine optimization (SEO), pay-per-click bidding (PPC) and landing page optimization.”

If it works, I can see this having real value in the market – especially for small businesses who have no in-house expertise and can’t (or won’t) hire a full-service web marketing firm to manage their online marketing and optimization. I’m curious about the technical details and will wait for the reviews to start coming in to see if it proves itself in the market.

Many will argue that you can’t automate SEO in any significant way. Time will tell but I’ll keep an open mind to the possibility that parts of it probably can be automated. Having worked with some of the major SEO firms, I can tell you that at least a few of the “experts” I’ve met could indeed be replaced by a very small shell script.

SEO Title Tag WordPress Plugin

// June 5th, 2007 // No Comments » // Online Marketing

SEO Title Tag WordPress PluginNetConcepts has a WordPress SEO plugin to help make make your WordPress page title’s SEO-friendly.

Some of the features include:

  • Allows you to override a page’s or a post’s title tag with a custom one.
  • New for v2.0 A Title Tag input box in the Edit Post and Write Post forms. (Previously in version 1.0 you had to use the Custom Field box.)
  • New for v2.0 Mass editing of title tags for all posts, static pages, category pages, tag pages, tag conjunction pages, archive by month pages, — indeed, any URL — all in one go.
  • Define a custom title tag for your home page (or, more accurately, your Posts page, if you have chosen a static Front Page set under Options -> Reading), through the Options -> SEO Title Tag page in the WordPress admin.

It’s always nice to have an SEO babysitter when you can get one.

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