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	<title>26 Miles &#187; Online Marketing</title>
	<atom:link href="http://26mi.com/category/online-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://26mi.com</link>
	<description>Life's a marathon...not a sprint.</description>
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		<title>Domains Bot &#8211; A Better Domain Search</title>
		<link>http://26mi.com/domains-bot-a-better-domain-search/</link>
		<comments>http://26mi.com/domains-bot-a-better-domain-search/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 13:20:32 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://26mi.com/technology/domains-bot-a-better-domain-search/</guid>
		<description><![CDATA[SEO Scoop had an article recently on what they tout as the best domain name finder ever called Domains Bot.
While I haven&#8217;t spent much time researching this space, on first glance I&#8217;d have to give them the benefit of the doubt.
After you go through the quick registration process, you can search for a concept and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.domainsbot.com"><img hspace="10" border="1" title="Domains Bot" alt="Domains Bot" src="http://26mi.com/wp-images/domainsbot.jpg" align="right" /></a><a href="http://www.seo-scoop.com">SEO Scoop</a> had an article recently on what they tout as the <a href="http://www.seo-scoop.com/2007/06/14/best-domain-name-finder-ever/">best domain name finder ever</a> called <a href="http://www.domainsbot.com">Domains Bot</a>.</p>
<p>While I haven&#8217;t spent much time researching this space, on first glance I&#8217;d have to give them the benefit of the doubt.</p>
<p>After you go through the quick registration process, you can search for a concept and return a gigantic list of domains based on the concept and a broad list of synonyms, rendered in a format that makes it easy to quickly identify and buy the ones that most appeal to you.  You can also choose to show or hide TLD&#8217;s as well as whether the domain is registered or for sale or expiring.  If the domain is for sale, you can quickly make an offer.</p>
<p>Though I don&#8217;t see it, hopefully they&#8217;ll soon add the ability to save searches and create alerts as new domains expire.</p>
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		<item>
		<title>Google&#8217;s AdWords Position Placement Reports</title>
		<link>http://26mi.com/googles-adwords-position-placement-reports/</link>
		<comments>http://26mi.com/googles-adwords-position-placement-reports/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 12:54:51 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[analytics]]></category>

		<guid isPermaLink="false">http://26mi.com/search-marketing/googles-adwords-position-placement-reports/</guid>
		<description><![CDATA[Aaron Wall has an article discussing Google&#8217;s phased rollout of their Position Placement Reports.
These reports show what sites your AdSense ads are syndicated to and the performance of those ads.  As he points out, this data provides several new opportunities to increase your AdSense ROAS.
As one of the commenters said, this could be a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com"><img hspace="10" border="1" title="Google's AdWords Position Placement Reports" alt="Google's AdWords Position Placement Reports" src="http://26mi.com/wp-images/google_logo.jpg" align="right" /></a><a href="http://www.seobook.com">Aaron Wall</a> has an <a href="http://www.seobook.com/archives/002293.shtml">article</a> discussing <a href="http://www.google.com">Google&#8217;s</a> phased rollout of their <a href="http://adwords.blogspot.com/2007/06/introducing-placement-performance.html">Position Placement Reports</a>.</p>
<p>These reports show what sites your AdSense ads are syndicated to and the performance of those ads.  As he points out, this data provides several new opportunities to increase your <a href="http://www.google.com/adsense">AdSense</a> <a href="http://www.google.com/search?hl=en&#038;q=define%3Aroas&#038;btnG=Search">ROAS</a>.</p>
<p>As one of the commenters said, this could be a gold-mine for <a href="http://en.wikipedia.org/wiki/Arbitrage#Online_advertising_arbitrage">arbitragers</a>.  </p>
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		<title>Web Analytics Wiki</title>
		<link>http://26mi.com/web-analytics-wiki/</link>
		<comments>http://26mi.com/web-analytics-wiki/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 13:29:29 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[analytics]]></category>

		<guid isPermaLink="false">http://26mi.com/web-analytics/web-analytics-wiki/</guid>
		<description><![CDATA[Wiki-mania has finally made it&#8217;s way to the heady world of web analytics.
WikiWebAnalytics.com &#8220;&#8230;provides an online resource for web analytics professionals and people wanting to know more about web analytics.&#8221;
Having just launched, it&#8217;s ripe for contribution, but there are a few entries already, such as for KPI&#8217;s, Bounce Rate, and Visit.
Hopefully this will help fill [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wikiwebanalytics.com/wiki/Main_Page"><img hspace="10" border="1" title="Web Analytics Wiki" alt="Web Analytics Wiki" src="http://26mi.com/wp-images/wikiwebanalytics.jpg" align="right" /></a>Wiki-mania has finally made it&#8217;s way to the heady world of web analytics.</p>
<p><a href="http://www.wikiwebanalytics.com/wiki/Main_Page">WikiWebAnalytics.com</a> &#8220;&#8230;provides an online resource for web analytics professionals and people wanting to know more about web analytics.&#8221;</p>
<p>Having just launched, it&#8217;s ripe for contribution, but there are a few entries already, such as for <a href="http://www.wikiwebanalytics.com/wiki/Key_Performance_Indicators_%28KPIs%29">KPI&#8217;s</a>, <a href="http://www.wikiwebanalytics.com/wiki/Bounce_Rate">Bounce Rate</a>, and <a href="http://www.wikiwebanalytics.com/wiki/Visit">Visit</a>.</p>
<p>Hopefully this will help fill in some of the common gaps in community agreement on standard definitions of some web analytics concepts.</p>
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		<title>Automating SEO, PPC, and Landing Page Optimization</title>
		<link>http://26mi.com/automating-seo-ppc-and-landing-page-optimization/</link>
		<comments>http://26mi.com/automating-seo-ppc-and-landing-page-optimization/#comments</comments>
		<pubDate>Thu, 07 Jun 2007 14:26:31 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://26mi.com/seo/automating-seo-ppc-and-landing-page-optimization/</guid>
		<description><![CDATA[Yield Software is a (fairly new) company whose software promises to simplify and automate &#8220;the process of search engine optimization (SEO), pay-per-click bidding (PPC) and landing page optimization.&#8221;
If it works, I can see this having real value in the market &#8211; especially for small businesses who have no in-house expertise and can&#8217;t (or won&#8217;t) hire [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.yieldsoftware.com"><img hspace="10" border="1" title="Automating SEO, PPC, and Landing Page Optimization" alt="Automating SEO, PPC, and Landing Page Optimization" src="http://26mi.com/wp-images/yield-software-logo.png" align="right" /></a><a href="http://www.yieldsoftware.com/">Yield Software</a> is a (fairly new) company whose software promises to simplify and automate &#8220;the process of search engine optimization (SEO), pay-per-click bidding (PPC) and landing page optimization.&#8221;</p>
<p>If it works, I can see this having real value in the market &#8211; especially for small businesses who have no in-house expertise and can&#8217;t (or won&#8217;t) hire a full-service web marketing firm to manage their online marketing and optimization.  I&#8217;m curious about the technical details and will wait for the reviews to start coming in to see if it proves itself in the market.</p>
<p>Many will argue that you can&#8217;t automate SEO in any significant way.  Time will tell but I&#8217;ll keep an open mind to the possibility that parts of it probably <i>can</i> be automated.  Having worked with some of the major SEO firms, I can tell you that at least a few of the &#8220;experts&#8221; I&#8217;ve met could indeed be <a href="http://www.thinkgeek.com/tshirts/frustrations/374d/">replaced by a very small shell script</a>.</p>
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		<title>SEO Title Tag WordPress Plugin</title>
		<link>http://26mi.com/seo-title-tag-wordpress-plugin/</link>
		<comments>http://26mi.com/seo-title-tag-wordpress-plugin/#comments</comments>
		<pubDate>Tue, 05 Jun 2007 13:18:46 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://26mi.com/seo/seo-title-tag-wordpress-plugin/</guid>
		<description><![CDATA[NetConcepts has a WordPress SEO plugin to help make make your WordPress page title&#8217;s SEO-friendly.
Some of the features include:


Allows you to override a page’s or a post’s title tag with a custom one.
New for v2.0 A Title Tag input box in the Edit Post and Write Post forms. (Previously in version 1.0 you had to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.netconcepts.com"><img hspace="10" border="1" title="SEO Title Tag WordPress Plugin" alt="SEO Title Tag WordPress Plugin" src="http://26mi.com/wp-images/netconcepts_logo.gif" align="right" /></a><a href="http://www.netconcepts.com">NetConcepts</a> has a <a href="http://www.netconcepts.com/seo-title-tag-plugin/">WordPress SEO plugin</a> to help make make your <a href="http://www.wordpress.org">WordPress</a> page title&#8217;s SEO-friendly.</p>
<p>Some of the features include:</p>
<blockquote>
<ul>
<li>Allows you to override a page’s or a post’s title tag with a custom one.</li>
<li>New for v2.0 A Title Tag input box in the Edit Post and Write Post forms. (Previously in version 1.0 you had to use the Custom Field box.)</li>
<li>New for v2.0 Mass editing of title tags for all posts, static pages, category pages, tag pages, tag conjunction pages, archive by month pages, — indeed, any URL — all in one go.</li>
<li>Define a custom title tag for your home page (or, more accurately, your Posts page, if you have chosen a static Front Page set under Options -> Reading), through the Options -> SEO Title Tag page in the WordPress admin.</li>
</ul>
</blockquote>
<p>It&#8217;s always nice to have an SEO babysitter when you can get one.</p>
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		<title>AdGooRoo</title>
		<link>http://26mi.com/adgooroo/</link>
		<comments>http://26mi.com/adgooroo/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 11:35:31 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://26mi.com/seo/adgooroo/</guid>
		<description><![CDATA[AdGooRoo is a company providing search marketing intelligence and reporting through their three product offerings: SEM Insight, Natural Rankings, and Trademark Marketing.
SEM Insight is a suite of reports giving you visibility into some key areas critical to search marketing.  Notably, it gives you intelligence about the keywords your competitiors are targeting, industry-targeted ad copy [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adgooroo.com">AdGooRoo</a> is a company providing search marketing intelligence and reporting through their three product offerings: <a href="http://www.adgooroo.com/products/sem_insight.php">SEM Insight</a>, <a href="http://www.adgooroo.com/products/natural_rankings_monitoring.php">Natural Rankings</a>, and <a href="http://www.adgooroo.com/products/trademark_monitoring.php">Trademark Marketing</a>.</p>
<p>SEM Insight is a suite of reports giving you visibility into some key areas critical to search marketing.  Notably, it gives you intelligence about the keywords your competitiors are targeting, industry-targeted ad copy that is converting well, comparing two advertisers campaigns in a side-by-side fashion, as well as a handful of other reports.</p>
<p>A sampling of the Natural Rankings features is monitoring that allows you to track search engine rankings for <i>any</i> company.  Since this is something you can monitor over time, this empowers you to understand the organic marketing strategy of your competitors, helping you spot weaknesses in your own strategy, or identifying competitors you may not have been aware of.  They also have an inbound link report that describes not only the incoming links to your site but to your competitors as well, helping you understand what sites are lending the most authority to improving search rankings.</p>
<p>Finally, their Trademark Monitoring service automates the monitoring and reporting on advertisers who are bidding on or using your trademarks in their ad copy.</p>
<p>Their pricing model starts at $99/month and goes up as you expand your keyword inventory and take advantage of the more advanced features they offer.</p>
<p>AdGooRoo is providing a cohesive set of reports and tools that help automate and manage your SEO and keyword bidding strategy and can scale as your online advertising budget grows.</p>
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			<wfw:commentRss>http://26mi.com/adgooroo/feed/</wfw:commentRss>
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		<item>
		<title>Keyword Research With WordTracker.com</title>
		<link>http://26mi.com/keyword-research-with-wordtrackercom/</link>
		<comments>http://26mi.com/keyword-research-with-wordtrackercom/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 12:30:09 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://26mi.com/seo/keyword-research-with-wordtrackercom/</guid>
		<description><![CDATA[WordTracker.com is a keyword research tool.
It let&#8217;s you research how often people are searching for keywords and how competitive those keywords are.  It also helps you find alternative combinations of keywords phrases related to your business or products.
I&#8217;ve seen other tools that do some of this, but it&#8217;s a competitive price point for what [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://wordtracker.com">WordTracker.com</a> is a keyword research tool.</p>
<p>It let&#8217;s you research how often people are searching for keywords and how competitive those keywords are.  It also helps you find alternative combinations of keywords phrases related to your business or products.</p>
<p>I&#8217;ve seen other tools that do some of this, but it&#8217;s a competitive price point for what you&#8217;re getting.</p>
<p>It&#8217;s not a total solution though, as <a href="http://www.highrankings.com/forum/index.php?showtopic=3216">Dan Thies mentions</a>.  Doing some targeted research using the advanced Google search features can build on the information a tool like WordTracker gives you to give you a more complete picture of the competitiveness of a given keyword phrase.</p>
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		<title>Beginner&#8217;s Guide to Search Engine Optimization</title>
		<link>http://26mi.com/beginners-guide-to-search-engine-optimization/</link>
		<comments>http://26mi.com/beginners-guide-to-search-engine-optimization/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 10:14:51 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://26mi.com/seo/beginners-guide-to-search-engine-optimization/</guid>
		<description><![CDATA[I&#8217;ve been asked many times by individuals and companies what they have to do to improve their site&#8217;s rankings in search engine results pages.  
Recently I&#8217;ve been directing people to the Beginner&#8217;s Guide To Search Engine Optimization available from SEOMoz.org.
Despite not having been updated in over a year, it still represents a cohesive set [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been asked many times by individuals and companies what they have to do to improve their site&#8217;s rankings in search engine results pages.  </p>
<p>Recently I&#8217;ve been directing people to the <a href="http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization">Beginner&#8217;s Guide To Search Engine Optimization</a> available from <a href="http://www.seomoz.org">SEOMoz.org</a>.</p>
<p>Despite not having been updated in over a year, it still represents a cohesive set of basic guidance for site designers and administrators on the key elements they should consider when architecting a new site or redesigning one with SEO in mind.</p>
<p>It&#8217;s an excellent resource for people seeking a basic understanding of SEO and the how to get their sites going in the right direction for better ranking.</p>
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		<title>Search Engine Ranking Factors</title>
		<link>http://26mi.com/search-engine-ranking-factors/</link>
		<comments>http://26mi.com/search-engine-ranking-factors/#comments</comments>
		<pubDate>Wed, 11 Apr 2007 10:04:28 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://26mi.com/seo/search-engine-ranking-factors/</guid>
		<description><![CDATA[SEOMoz.org has released their second Search Engine Ranking Factors report (with additional commentary on Rand&#8217;s blog).
This is the result of voting by 37 of the top SEO experts on the various factors that are estimated to comprise Google&#8217;s ranking algorithm.
From the article:

Top 10 Ranking Factors in 2007:

Keyword Use in Title Tag (4.9)
Global Link Popularity of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seomoz.org">SEOMoz.org</a> has released their second <a href="http://www.seomoz.org/article/search-ranking-factors">Search Engine Ranking Factors</a> report (with additional commentary on <a href="http://www.seomoz.org/blog/ranking-factors-version-2-released">Rand&#8217;s blog</a>).</p>
<p>This is the result of voting by 37 of the top SEO experts on the various factors that are estimated to comprise Google&#8217;s ranking algorithm.</p>
<p>From the article:</p>
<blockquote><p>
<b>Top 10 Ranking Factors in 2007:</b></p>
<ol>
<li>Keyword Use in Title Tag (4.9)</li>
<li>Global Link Popularity of Site (4.5)</li>
<li>Anchor Text of Inbound Link (4.4)</li>
<li>Link Popularity within the Site&#8217;s Internal Link Structure (4.1)</li>
<li>Age of Site (4)</li>
<li>Topical Relevance of Inbound Links to Site (3.9)</li>
<li>Link Popularity of Site in Topical Community (3.9)</li>
<li>Keyword Use in Body Text (3.9)</li>
<li>Global Link Popularity of Linking Site (3.7)</li>
<li>Topical Relationship of Linking Page (3.6)</li>
</ol>
</blockquote>
<p>Also interesting was that 56% of the panel felt the SINGLE most important factor to high Google ranking was the &#8220;Authority &#038; Trust of a domain&#8221;.</p>
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		<title>Google Website Optimizer</title>
		<link>http://26mi.com/google-website-optimizer/</link>
		<comments>http://26mi.com/google-website-optimizer/#comments</comments>
		<pubDate>Tue, 10 Apr 2007 13:10:12 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://26mi.com/search-engine-marketing/google-website-optimizer/</guid>
		<description><![CDATA[Google has released a new Website Optimizer tool that lets site managers more easily conduct multivariate testing on their content.
What this means is that rather than trying to optimize a single site/page/content block, this tool will let you develop multiple offers or content elements for a given page and serve them up dynamically to a [...]]]></description>
			<content:encoded><![CDATA[<p><img hspace="10" border="1" title="Google" alt="Google" src="http://26mi.com/wp-images/google.gif" align="right" /><a href="http://www.google.com">Google</a> has released a new <a href="http://www.clickz.com/showPage.html?page=3625473">Website Optimizer</a> tool that lets site managers more easily conduct multivariate testing on their content.</p>
<p>What this means is that rather than trying to optimize a single site/page/content block, this tool will let you develop multiple offers or content elements for a given page and serve them up dynamically to a pre-configured segment of your visiting population, and then use analytics to tell you which version of your content performed best against your conversion goals.</p>
<p>Google has partnered with several companies (namely <a href="http://www.futurenowinc.com">FutureNow</a>, <a href="http://www.optimost.com">Optimost</a>, <a href="http://www.epikone.com">EpikOne</a>, <a href="http://www.roirevolution.com">ROI Revolution</a>, and <a href="http://www.sitetuners.com">SiteTuners.com</a>) to help site managers understand how to run tests and interpret the results.</p>
<p>This is a feature  &#8211; previously available only on higher-end content management systems or other testing platforms &#8211; is now available to anyone with an AdWords account.</p>
<p>Hooray for Google!</p>
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