AdGooRoo
// April 17th, 2007 // No Comments » // Online Marketing
AdGooRoo is a company providing search marketing intelligence and reporting through their three product offerings: SEM Insight, Natural Rankings, and Trademark Marketing.
SEM Insight is a suite of reports giving you visibility into some key areas critical to search marketing. Notably, it gives you intelligence about the keywords your competitiors are targeting, industry-targeted ad copy that is converting well, comparing two advertisers campaigns in a side-by-side fashion, as well as a handful of other reports.
A sampling of the Natural Rankings features is monitoring that allows you to track search engine rankings for any company. Since this is something you can monitor over time, this empowers you to understand the organic marketing strategy of your competitors, helping you spot weaknesses in your own strategy, or identifying competitors you may not have been aware of. They also have an inbound link report that describes not only the incoming links to your site but to your competitors as well, helping you understand what sites are lending the most authority to improving search rankings.
Finally, their Trademark Monitoring service automates the monitoring and reporting on advertisers who are bidding on or using your trademarks in their ad copy.
Their pricing model starts at $99/month and goes up as you expand your keyword inventory and take advantage of the more advanced features they offer.
AdGooRoo is providing a cohesive set of reports and tools that help automate and manage your SEO and keyword bidding strategy and can scale as your online advertising budget grows.
