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Google Website Optimizer

// April 10th, 2007 // Online Marketing

Google has released a new Website Optimizer tool that lets site managers more easily conduct multivariate testing on their content.

What this means is that rather than trying to optimize a single site/page/content block, this tool will let you develop multiple offers or content elements for a given page and serve them up dynamically to a pre-configured segment of your visiting population, and then use analytics to tell you which version of your content performed best against your conversion goals.

Google has partnered with several companies (namely FutureNow, Optimost, EpikOne, ROI Revolution, and SiteTuners.com) to help site managers understand how to run tests and interpret the results.

This is a feature – previously available only on higher-end content management systems or other testing platforms – is now available to anyone with an AdWords account.

Hooray for Google!