// June 19th, 2007 // No Comments » // Online Marketing
Aaron Wall has an article discussing Google’s phased rollout of their Position Placement Reports.
These reports show what sites your AdSense ads are syndicated to and the performance of those ads. As he points out, this data provides several new opportunities to increase your AdSense ROAS.
As one of the commenters said, this could be a gold-mine for arbitragers.
// June 14th, 2007 // No Comments » // Online Marketing
Wiki-mania has finally made it’s way to the heady world of web analytics.
WikiWebAnalytics.com “…provides an online resource for web analytics professionals and people wanting to know more about web analytics.”
Having just launched, it’s ripe for contribution, but there are a few entries already, such as for KPI’s, Bounce Rate, and Visit.
Hopefully this will help fill in some of the common gaps in community agreement on standard definitions of some web analytics concepts.
// April 17th, 2007 // No Comments » // Online Marketing
AdGooRoo is a company providing search marketing intelligence and reporting through their three product offerings: SEM Insight, Natural Rankings, and Trademark Marketing.
SEM Insight is a suite of reports giving you visibility into some key areas critical to search marketing. Notably, it gives you intelligence about the keywords your competitiors are targeting, industry-targeted ad copy that is converting well, comparing two advertisers campaigns in a side-by-side fashion, as well as a handful of other reports.
A sampling of the Natural Rankings features is monitoring that allows you to track search engine rankings for any company. Since this is something you can monitor over time, this empowers you to understand the organic marketing strategy of your competitors, helping you spot weaknesses in your own strategy, or identifying competitors you may not have been aware of. They also have an inbound link report that describes not only the incoming links to your site but to your competitors as well, helping you understand what sites are lending the most authority to improving search rankings.
Finally, their Trademark Monitoring service automates the monitoring and reporting on advertisers who are bidding on or using your trademarks in their ad copy.
Their pricing model starts at $99/month and goes up as you expand your keyword inventory and take advantage of the more advanced features they offer.
AdGooRoo is providing a cohesive set of reports and tools that help automate and manage your SEO and keyword bidding strategy and can scale as your online advertising budget grows.
// March 23rd, 2007 // No Comments » // Online Marketing
Gary Angel has a great article on the Semphonic blog about the key issues faced in implementing Web Analytics platforms.
Here are my favorites:
5. Thinking Analysis Doesn�t Require Analysts
“…Useful analysis is a time consuming activity (we usually spend 3-6 weeks on an analysis) invariably requiring decisions about how and what data to use, how to interpret the numbers and how to apply the results to meaningful decisions….”
As he says, the thirst for numbers regularly outpaces the analysis needed to deliver reliable, “actionable” business intelligence on which sound decisions are based. Putting a closed-loop between management and the analytics platform is a recipe for disaster, but it happens all the time. Without the analysts doing their thing, it’s not really analytics, now is it?
Another favorite is this one…
6. Not Tying Change to Measurement
“…it�s frankly staggering how many organizations with perfectly good measurement virtually ignore it when deciding what and how to change their site.”
Like security, measurement is an all-or-nothing thing. You can’t use it selectively if you expect to deliver on your web strategy goals with any consistency. You must take the time to ensure your measurement infrastructure is sound, your methodology is verified, and your data is reliable before making changes to your site.
Excellent points!
// February 15th, 2007 // 1 Comment » // Online Marketing
I can barely stop laughing long enough to write this post.
It was only a matter of time before somebody put some real effort to analyzing what has become a widely accepted pop culture premise among Trekkies that red-shirted crew members stood little chance of surviving a beam-down with Kirk.
Finally, we have some solid Star Trek Web Analytics that supports it.
